Updated March 16, 2023
Over two million potential customers visit Hometown every year to find a demolition service provider—more than any other source in America!
Since 2009, we have specialized in demolition marketing and generating leads for demolition service providers. Because of this, we're able to provide more relevant leads.
Don't let these valuable leads slip away by making all-too-common mistakes.
These quick, simple tips can increase your chances of landing the leads that come your way so you get more business.
Jump to tips:
- Respond to Incoming Leads Quickly
- Tell Your Company's Unique Personal Story
- Include Photo Examples of Your Work
- Gather Customer Reviews
Respond to Incoming Leads Quickly
With Hometown, we make it easy for customers to request quotes from you via our online quote request form.
When a customer submits an online quote request for your services, that lead is sent to you via text message, making it easy for you to see quote requests in real time and reply as soon as possible with the click of a button.
Online leads are a powerful source of new business in today's fast-paced, technology-focused world, but it also requires you to have prompt follow-through.
If you accept the lead, you're instantly sent the customer's full contact details and the customer is notified via text message that you will contact them soon to provide a quote.
If you decline the lead—or do not respond in a timely manner—we'll continue working to find the customer an available service provider near them.
To increase your chances of booking the job, reply to your leads as quickly as you can.
Learn more:
Tell Your Company's Unique Personal Story
When it comes to getting more loyal customers, making a connection with them through story telling is a great way to increase their chances of hiring you.
Research has revealed that a brand's purpose and values have a dramatic effect on a customer's likeliness to hire/buy, how much they trust the company, and whether or not they'll recommend that company to others.
Telling your company's story, like when and why you started the business, your company's values, and why you want to help the people in your community, makes it easier to build that valuable human connection with your customers.
Every business has a story to tell. Be sure your Hometown profile tells your unique story to increase the number of connections you make with potential customers and increase your chances of landing leads.
Include Photo Examples of Your Services/Work
A picture is worth a thousand words. Sure, telling your company's story and breaking down the years of experience you have is important, but using pictures to show them what you have to offer truly drives home exactly how qualified your company is.
These days, a vast majority of customers like to see things for themselves before hiring a company or paying for services, and they expect to see images of companies' demolition services or other examples of their work before making a decision.
The more photo examples you can provide of the services you offer on your Hometown profile page, the more likely that customer will be to hire you.
Gather Customer Reviews
By now, everyone understands the value of good reviews and the importance placed on them by people looking to hire a company or buy products and services.
Studies show that reviews influence 90% of potential customers, more so than a company's story or their sales pitch.
If you recently had a great experience with a customer, not only may they be more likely to contact you again for their future demolition needs, but they’re also probably happy to leave you a review to recommend you to others.
You may have to reach out to them to get the process started, but most satisfied customers are happy to oblige.
We recommend sharing the link to your profile page with your customers asking them to share a review of their experience using your services. There, they can easily fill out your review form and let future customers know you're a great demolition company to hire.
Keep reading: 8 Business Savvy Ways to Handle Customer Complaints Online